FOR IMMEDIATE RELEASE
Portland, Oregon (September 17, 2012) – Magnum Footwear, a division of Hi-Tec Sports and a leading maker of tactical and uniform footwear, today announced it has hired Weinstein PR as its public relations agency in the United States. The company will manage all aspects of Magnum’s public relations in the US, including product publicity and corporate communications. Weinstein PR is already representing Magnum’s sister brand, Hi-Tec Sports USA brand.
Magnum originated as a single product in 1982 from Hi-Tec Sports, which was best known at the time for creating the lightweight hiking footwear category that the world knows today. The boot, the Hi-Tec Magnum, was created when the United States’ FBI training center in Quantico, Virginia, demanded a lightweight, athletically built black tactical boot. Hi-Tec answered the demand with the original lightweight tactical boot constructed from sports shoe materials, the Hi-Tec Magnum. In 1983, the demand grew for this type of boot, and the Magnum brand was born.
Now distributed in over 100 countries, Magnum attacks the marketplace with unmatched comfort, technology and value in uniform footwear and apparel used by law enforcement, military, fire/rescue, emergency medical, and service agencies around the world.
“Magnum is an exciting, authentic performance brand,” said Weinstein PR President Lee Weinstein. “We look forward to helping more workers and women and men in uniform discover all Magnum’s features and benefits.”
Weinstein, a former NIKE, INC. communications veteran, founded Weinstein PR in 2007 in Portland, Oregon and the Columbia Gorge. The only Oregon member of PR Boutiques International, Weinstein PR specializes in communications strategy and public affairs. Areas of specialty include consumer products, food, renewable energy, employee communications and community projects. The company currently works with Facebook, NIKE, Icebreaker of New Zealand, the Apollo Group, Portland Farmers Market, NIKE, Inc. and others.
Emily Petterson, formerly of Columbia Sportswear, will head the Magnum account for Weinstein PR.