Another SHOT Show has come and gone — and man, did we have a killer week! For those of you who aren’t familiar with the expo, the Shooting, Hunting, Outdoor Trade Show (SHOT Show) and Conference is the largest and most comprehensive trade show for all professionals involved with the shooting sports, hunting and law enforcement industries. It is the world’s premier exposition of combined firearms, ammunition, law enforcement, cutlery, outdoor apparel, optics and related products and services. The SHOT Show attracts buyers from all 50 states and more than 100 countries. It’s our biggest show of the year, and we thought we’d give you an insider’s look at what it’s like from Magnum’s point of view.
Trade shows are all about quality meeting time. SHOT Show 2012 was no exception. Magnum took full advantage of its newfound focus to create the brand buzz and an environment for which to have great meetings. Some of the key meetings included:
- Internal staff – From the perspective of the USA team to all areas of the globe, it was great to have face-to-face time with key Magnum personnel in order to establish a clear definition, and operate as one brand.
- Retail partners – The passion and focus of the new Magnum way has become undeniable, and our retail partners are feeling it as well. We had excellent meetings with many very important partners, including Quartermaster Uniforms, Lou’s Police Supply, Galls and Amazon.com, to name just a few.
- Industry partners – We understand that we can’t do it alone, so aligning ourselves with influential industry partners is integral.
We began working on this booth and trade show during the 2010 SHOT Show. We were forced to choose a booth location that was less than ideal, but we proved to overcome that hurdle by delivering an experience that we were very proud of, and that represented the Magnum brand well.
With a 20′ x 50′ format, three open selling stations and one private meeting space, we took full advantage of the show’s four days to meet with our key retail partners and media. Our space included four mannequins, including a Special Forces global operator, a hunter, a construction worker, and a SWAT police officer dedicated to fallen Ogden PD Agent Jared Francom. In addition to our free customizable Dog Tag show promotion and free beer on Days One and Two, we had one gorgeous booth babe, Ashley, who was responsible for attendee relations, photos and the dog tag promo. Ashley was also named “Best of the Best SHOT Show Booth Babe” by BullsandBeavers.com!
Speaking of dog tags – the Magnum booth was absolutely crazy with attendees vying to get their dog tags from the minute the show opened, to closing time every single day. Last year, we were able to complete 1,400 dog tags over the four days – all submitted through written forms. With the online capabilities this year, we distributed nearly 3,100 dog tags!
Our new products were one of the biggest generators of a jam-packed booth, and for good reason. Here are a few of the most talked about products:
- Excursion Collection
- Trabajo CT WP
- Command 8.0 SZ WPi — available now!
- Panther 8.0 SZ — available now!
- MultiCam Sidewinder HPi, Spider 8.1 HPi and Intrepid HPi — available now!
Over the new few days and weeks, you’ll learn more about the products launched at SHOT — right here on our blog.
Our PR and Social Media Manager Alexis spent four solid days of booked appointments pitching editors and tactical/hunting bloggers from across the United States. There was an incredible amount of excitement and positive feedback regarding the Excursion Collection, Command 8.0 SZ WPi and MultiCam Collection. Here’s a glimpse of some of the media appointments:
- SWAT Magazine
- Milsim Junkie
- Outdoor Life Magazine
- American Cop
- Police Magazine
- The Hoss USMC
- R.B. Wright Outdoors
- Girls Guide to Guns
- Bond Girl Bootcamp
Magnum received an incredible amount of buzz during the week of SHOT Show, and we expect to see much more content publish soon over the next few months. We’ll be sure to share those stories with you here as they launch! We also met with some great charitable organizations, like Higher Ground and Team 5 Foundation. We’re working with those teams to bring you exclusive updates here on Magnum’s blog.
For the Magnum customers who couldn’t attend SHOT Show, we made sure to give them an inside glimpse as to what they missed on the show floor. Every day, we posted photos and updates to Facebook, Twitter and Instagram to help our fans feel like they were a part of the show.
And with that, we’ll leave you with a few SHOT Show fun facts, compliments of Sportsman’s Blog: If you were to walk every aisle, and see each and every booth, a person would likely trek approximately 15 miles just to see everything the show has to offer. In addition, if you were to visit every booth during the normal show hours, you would spend a whopping 22 seconds or so at each display just to see the entire floor plan!